ROI measurement offered by Bango

Bango is the creator of the world’s first global exchange for the mobile web. It delivers the technology that makes the mobile web simple for everyone.

The company has pinpointed the best performing mobile advertising campaigns and can help advertisers avoid paying too much on sites that do not convert into value for their business.

The Internet Advertising Bureau has reported the need for independent testing and scrutiny to build trust and confidence in mobile advertising.

Bango is fulfilling this need with a service that provides hard data, free from any vendor bias.

The new goal comparison feature helps marketers measure the return on investment for campaigns across different ad networks to make smarter buying decisions.

Mobile marketers can use the Bango mobile analytics tool and the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates.

Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics.

Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for.

Bango offers a reliable and persistent identity for every mobile user with its user ID technology.

This tracks people as they enter a mobile website from different sources and reach a defined goal, such as buying content, downloading an application, or click to call.

Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the analytics service in minutes and use it free of charge.